Natural Balance for Pure Hair Wellness

Hair is a very important – and beautiful – part of our body. And as such, you are careful about what you prefer to use.

Keune So Pure is exactly what the name suggests: a pure range of sulphate-free,  and ammonia-free colour, care and styling products. A complete range of products that are 100% vegan.

52f0dd3bbc9f2fefb577a03223cae6fd.jpg

SO PURE COLOR

So Pure Color is a mild, effective, Ammonia and Paraben free hair color, inspired by nature. Enriched with Phytokeratin, to rebuild the hair structure.

ccf0851dfa6989717f62f2be113cd853.jpg

SO PURE CARE

So Pure provides treatments for every hair need.

A complete range of products that are 100% vegan and celebrate nature.

281227_497957886915468_307473642_n-1.webp

SO PURE INGREDIENTS

Keune So Pure is enriched with plant extracts containing natural active ingredients, certified organic essential oils to create a beautiful aromatic experience, and certified organic argan oil for added moisture, shine and protection.