

Natural Balance for Pure Hair Wellness
Hair is a very important – and beautiful – part of our body. And as such, you are careful about what you prefer to use.
Keune So Pure is exactly what the name suggests: a pure range of sulphate-free, and ammonia-free colour, care and styling products. A complete range of products that are 100% vegan.

SO PURE COLOR
So Pure Color is a mild, effective, Ammonia and Paraben free hair color, inspired by nature. Enriched with Phytokeratin, to rebuild the hair structure.

SO PURE CARE
So Pure provides treatments for every hair need.
​A complete range of products that are 100% vegan and celebrate nature.

SO PURE INGREDIENTS
Keune So Pure is enriched with plant extracts containing natural active ingredients, certified organic essential oils to create a beautiful aromatic experience, and certified organic argan oil for added moisture, shine and protection.